学校新闻


【绍兴日报】“范小蠡”直播间上线100多位大学生化身“带货主播”

绍兴职业技术学院探索直播电商人才培养的新模式
发布时间:2020-11-26 17:22 浏览次数:  来源:绍兴日报

XIAWU3DIAN,SHAOXINGZHIYEJISHUXUEYUAN“FANXIAOLI”ZHIBOJIANLIDEDENGGUANGZHUNSHILIANGQI,ZAIJIEXIAQUDE4GEXIAOSHILI,JIWEIXUESHENGZHUBOLUNLIUSHANGJING,HUISHENGHUISEDIJIESHAOZHEGEZHONGCHANPIN。

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100多位学生主播上线“带货”

“ZUJIAN‘FANXIAOLI’ZHIBOJIANHE‘YUNXIANGSHE’,BUJINSHIWEILEJINZHUASHIDAIDEFENGKOU,PEIYANGYIPIZHIBODAIHUODEWANGLUODAREN,GENGSHIPEIYANGTAMENCHENGWEINENGGOUSHIYINGWEILAIHULIANWANGJINGJIFAZHANXUQIUDEFUHEXINGRENCAI。”SHAOXINGZHIYEJISHUXUEYUANFANLISHANGXUEYUANZHIBOXIANGMUFUZERENCHIYULIBIAOSHI,MUQIANXUEXIAOZAIDIANSHANGZHUANYEZHONGZENGSHELEXINMEITIYUNYINGDEKECHENG,QIZHONGJIUBAOKUODUANSHIPINPAISHEHEHULIANWANGYINGXIAODENGJINENGPEIXUN,ERZHUGONGHULIANWANGYINGXIAODEXUESHENGSHETUAN“YUNXIANGSHE”ZEMIANXIANGQUANXIAOXUESHENGJINXINGZHAOMU,MUQIANYIYOU100DUOWEISHEYUAN。

JINNIAN5YUE,YOUSHAOXINGSHIRENMINZHENGFUZHUBANDE“‘YUNGOUSHAOXING’ZHIBOJI”XILIEHUODONGZHONG,SHAOXINGZHIYEJISHUXUEYUANBEISHOUPAICHENGWEISHOUPISHAOXINGSHIZHIBODIANSHANGRENCAIFUHUAJIDIZHIYI。

“SHAOXINGSHIZHIBODIANSHANGRENCAIFUHUAJIDI”DESHELI,CHENGWEISHAOXINGZHIYEJISHUXUEYUANPEIYANGRONGRUXINSHIDAI、FUWUXINJINGJIDEXINSHANGKERENCAIDEXINQIJIHEXINZHIDIAN。WEICI,XUEYUANDAZAOLE6JIANSHEBEIQIQUANDE“FANXIAOLI”ZHIBOJIAN,WEIBUTONGCHANPINDESHANGXIANZHIBOTIGONGYINGJIANZHICHI。YUCITONGSHI,“YUNXIANGSHE”TONGGUOMIANSHI,ZAIQUANXIAOZHAOMULE100DUOWEIBIAODANENGLIQIANG、XINGXIANGJIADEXUESHENGZHUBO,BINGYAOQINGLEXIANGGUANQIYERENCAISHOUKE,BANGZHUXUESHENGXUEHUIZAIZHIBOJINGTOUXIAYUGUANZHONGKAIZHANJIAOLIU、TUIJIECHANPIN,YIJIDAZAOZHIBOCHANGJINGDENGSHIYONGJINENG。

DAXUESHENGZHUBOSHANGXIANHOU,ZHUYAOWEIYUEYAOQINGCI、GUYUELONGSHANDENGSHAOXINGBENTUCHANPINTIGONGZHIBOFUWU,ZHIBOYESHOUDAOXIANGGUANQIYEDEHUANYING。

“范小蠡”直播间人气渐旺

DAYIXUESHENGLUQIANQUNSHISHOUPISHANGXIANDEXUESHENGZHUBOZHIYI。ZAIDIYICISHANGBOQIAN,TAZUOLEXUDUOGONGKE,JIANGCHANPINDEJIESHAOBEIDEGUNGUALANSHU。JINGUANRUCI,ZUOZAIZHIBOJINGTOUQIAN,TAHEDADANGZHANGLINJUANHAISHIJINZHANGDAOJIHUSHIYU。

“BODEDUOLE,JIUMANMANHAOYIXIELE,NENGGOUGENPINGSHIYIYANGZIRUDILIAOTIANJIAOLIULE。”LUQIANQUNMANMANFAXIAN,ZHIBOJIANLIKAISHIYOULE“LAOFEN”,TAMENHUISHIBUSHILAIZHIBOJIANXIADAN,YEHUIGENXUESHENGZHUBOJINXINGHUDONG。“YOUYIHUIZHIBOSHI,YIWEIDUIHUANGJIUBIJIAOLEJIEDE‘FENSI’TEYIKAOWOMENHUANGJIUZHISHI,TONGSHIYEJIWOMENPUJILEYIXIEGUANYUHUANGJIUDEYOUYISIDENEIRONG,WODOUJIXIALAI,XIAHUIZHIBODESHIHOU,JIUKEYIJIANGJIGENGDUORENTING。”

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TONGSHI,XINGUANFEIYANYIQINGZAIQUANQIUDEFAZHAN,SHI“ZHIBODIANSHANG”CHUYU“FENGKOU”。MIANDUIZHIBOSUZAOCHUDESHUZIJINGJIXINYETAI,SHAOXINGZHIYEJISHUXUEYUANSHUNSHIERWEI,TANSUOZHIBODIANSHANGRENCAIPEIYANGDEXINMOSHI,TONGGUOXIAO、ZHENG、QISHENDUHEZUO,KAIFAXIANGGUANKECHENG、GONGJIANSHIXUNJIDIJIKAIZHANSHEHUIPEIXUNDENGFANGSHI,PEIYANGYOUXIUXUESHENGZHUBOYUYUNYINGRENCAI,QUANMIANFUWUYUSHAOXINGZHIBOCHANYERENCAIPEIYANGHEFAZHANSHENGJI。

GAIXIAOFANLISHANGXUEYUANFUZERENBIAOSHI,ZHEIXIENIANLAI,XUEXIAOGAODUZHONGSHICHUANGXINCHUANGYEJIAOYU,BUDUANJIADAJIAOYUJIAOXUEGAIGELIDU,CHUANGXINRENCAIPEIYANGFANGSHI。XUEXIAOCHENGLI“YUNXIANGSHE”,PEIYANGXUESHENGJINXINGZHIBO,JISHIDUIRENCAIPEIYANGMOSHIDEYIZHONGTANSUO,YESHICHANJIAOSHENDURONGHEDEYICIDADANCHANGSHI。

WANGZHILIANJIE:

(原载2020年11月25日绍兴日报A10版)