XIAWU3DIAN，SHAOXINGZHIYEJISHUXUEYUAN“FANXIAOLI”ZHIBOJIANLIDEDENGGUANGZHUNSHILIANGQI，ZAIJIEXIAQUDE4GEXIAOSHILI，JIWEIXUESHENGZHUBOLUNLIUSHANGJING，HUISHENGHUISEDIJIESHAOZHEGEZHONGCHANPIN。

ZI10YUE26RIKAIBOYILAI，YIGEYUESHIJIANLI，DAXUESHENGZHUBOMENJIANJIANBAITUOLEDIYICISHANGJINGSHIDEXIUSEHEWUCUO，MANMANXINGCHENGGEZIDEZHIBOFENGGE，BINGYONGYOULEYIPIWENDINGDEZHIBOJIANFENSI。

100多位学生主播上线“带货”

“ZUJIAN‘FANXIAOLI’ZHIBOJIANHE‘YUNXIANGSHE’，BUJINSHIWEILEJINZHUASHIDAIDEFENGKOU，PEIYANGYIPIZHIBODAIHUODEWANGLUODAREN，GENGSHIPEIYANGTAMENCHENGWEINENGGOUSHIYINGWEILAIHULIANWANGJINGJIFAZHANXUQIUDEFUHEXINGRENCAI。”SHAOXINGZHIYEJISHUXUEYUANFANLISHANGXUEYUANZHIBOXIANGMUFUZERENCHIYULIBIAOSHI，MUQIANXUEXIAOZAIDIANSHANGZHUANYEZHONGZENGSHELEXINMEITIYUNYINGDEKECHENG，QIZHONGJIUBAOKUODUANSHIPINPAISHEHEHULIANWANGYINGXIAODENGJINENGPEIXUN，ERZHUGONGHULIANWANGYINGXIAODEXUESHENGSHETUAN“YUNXIANGSHE”ZEMIANXIANGQUANXIAOXUESHENGJINXINGZHAOMU，MUQIANYIYOU100DUOWEISHEYUAN。

JINNIAN5YUE，YOUSHAOXINGSHIRENMINZHENGFUZHUBANDE“‘YUNGOUSHAOXING’ZHIBOJI”XILIEHUODONGZHONG，SHAOXINGZHIYEJISHUXUEYUANBEISHOUPAICHENGWEISHOUPISHAOXINGSHIZHIBODIANSHANGRENCAIFUHUAJIDIZHIYI。

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DAXUESHENGZHUBOSHANGXIANHOU，ZHUYAOWEIYUEYAOQINGCI、GUYUELONGSHANDENGSHAOXINGBENTUCHANPINTIGONGZHIBOFUWU，ZHIBOYESHOUDAOXIANGGUANQIYEDEHUANYING。

“范小蠡”直播间人气渐旺

DAYIXUESHENGLUQIANQUNSHISHOUPISHANGXIANDEXUESHENGZHUBOZHIYI。ZAIDIYICISHANGBOQIAN，TAZUOLEXUDUOGONGKE，JIANGCHANPINDEJIESHAOBEIDEGUNGUALANSHU。JINGUANRUCI，ZUOZAIZHIBOJINGTOUQIAN，TAHEDADANGZHANGLINJUANHAISHIJINZHANGDAOJIHUSHIYU。

“BODEDUOLE，JIUMANMANHAOYIXIELE，NENGGOUGENPINGSHIYIYANGZIRUDILIAOTIANJIAOLIULE。”LUQIANQUNMANMANFAXIAN，ZHIBOJIANLIKAISHIYOULE“LAOFEN”，TAMENHUISHIBUSHILAIZHIBOJIANXIADAN，YEHUIGENXUESHENGZHUBOJINXINGHUDONG。“YOUYIHUIZHIBOSHI，YIWEIDUIHUANGJIUBIJIAOLEJIEDE‘FENSI’TEYIKAOWOMENHUANGJIUZHISHI，TONGSHIYEJIWOMENPUJILEYIXIEGUANYUHUANGJIUDEYOUYISIDENEIRONG，WODOUJIXIALAI，XIAHUIZHIBODESHIHOU，JIUKEYIJIANGJIGENGDUORENTING。”

JINNIAN“SHUANG11”DANGTIAN，ZAIGEDADIANSHANGGEXIANSHENTONGXIYINLIULIANGDETONGSHI，SHAOXINGZHIYEJISHUXUEYUAN“FANXIAOLI”ZHIBOJIANDEDAXUESHENGZHUBOMENBUJIANDUANZHIBOLE11GEXIAOSHI，CHUANGZAOLEKAIBOYILAIRIZUIGAOXIADANLIANGHEGUANKANLIULIANG。DANGTIANJINHUANGJIUYIGEPINLEI，XUESHENGZHUBOMENJIUMAICHUSHANGWANYUAN。

JINNIAN7YUE，RENSHEBULIANHEGUOJIASHICHANGJIANGUANZONGJU、GUOJIATONGJIJUFABU9GEXINZHIYE，QIZHONGBEISHOUGUANZHUDE“HULIANWANGYINGXIAOSHI”ZHEIYIXINZENGZHIYEXIA，ZENGSHELE“ZHIBOXIAOSHOUYUAN”，RENMENSHUZHIDE“DIANSHANGZHUBO”“DAIHUOWANGHONG”，CONGCIYOULEZHENGSHIDEZHIYECHENGWEI。

TONGSHI，XINGUANFEIYANYIQINGZAIQUANQIUDEFAZHAN，SHI“ZHIBODIANSHANG”CHUYU“FENGKOU”。MIANDUIZHIBOSUZAOCHUDESHUZIJINGJIXINYETAI，SHAOXINGZHIYEJISHUXUEYUANSHUNSHIERWEI，TANSUOZHIBODIANSHANGRENCAIPEIYANGDEXINMOSHI，TONGGUOXIAO、ZHENG、QISHENDUHEZUO，KAIFAXIANGGUANKECHENG、GONGJIANSHIXUNJIDIJIKAIZHANSHEHUIPEIXUNDENGFANGSHI，PEIYANGYOUXIUXUESHENGZHUBOYUYUNYINGRENCAI，QUANMIANFUWUYUSHAOXINGZHIBOCHANYERENCAIPEIYANGHEFAZHANSHENGJI。

GAIXIAOFANLISHANGXUEYUANFUZERENBIAOSHI，ZHEIXIENIANLAI，XUEXIAOGAODUZHONGSHICHUANGXINCHUANGYEJIAOYU，BUDUANJIADAJIAOYUJIAOXUEGAIGELIDU，CHUANGXINRENCAIPEIYANGFANGSHI。XUEXIAOCHENGLI“YUNXIANGSHE”，PEIYANGXUESHENGJINXINGZHIBO，JISHIDUIRENCAIPEIYANGMOSHIDEYIZHONGTANSUO，YESHICHANJIAOSHENDURONGHEDEYICIDADANCHANGSHI。

WANGZHILIANJIE：

（原载2020年11月25日绍兴日报A10版）